德芙广告创意文案

　　Dove chocolate ad: milk fragrant, silky feel!

　　Dove chocolate has become the people to pass the emotion, to enjoy the best moment to share. However, into the mall, the face of an assortment of brands, consumers are difficult to choose. The face of too many choices, consumers are not just concerned about a box of candy, but the quality of the product how, taste how, taste. Dove just to meet the consumers of the whole box of chocolate can bring extraordinary experience. Dove chocolate is born for love. The story began in the 40s of last century, one day the Greek-American Leon to see his son is on the street,

　　Despite the safety hot pursuit of a truck selling ice cream in the back, out of concern for his son's safety, in order not to allow his son to buy an ice cream and run on the road, the Chicago candy shop owner decided to develop a quality chocolate ice cream. After a few months of product formulations continue to adjust and improve, the love and health of high-quality ice cream has finally come out, and was Leon named Dove. A launch on the critically acclaimed, like its consumers flocked to an endless stream. It is the tireless pursuit of quality improvement, it created a Dove chocolate mellow taste and silky smooth taste. Because of this, more and more people around the world fell in love with Dove chocolate. In the face of increasingly sophisticated consumers, Aifen food companies not only go all out to develop high-quality Dove milk chocolate, and innovation and change each year, hoping to give consumers a better experience, advertising is no exception. From last year's "listen to Dusi language", this year even more to the planning, to a unique creative and unique production technology to shoot, bring consumers new advertising --- swirl articles, feel like a new realm of silky feeling. When the deep, emotional narration, with the beautiful singing music, gradually lead to slowly rotating chocolate vortex, it has a silky texture, such as the spring-like smooth rhythm; this out-and-out vortex constantly rotating, plus Pure milk to join, add the wonderful combination of milk, like dancing a slow version of the jazz dance in general melodious and moving, it renders the wonderful feelings to attract you into a pure milk chocolate Chocolate Dove chocolate story is: you love me Dove chocolate on the packaging of the dove.

　　Dove in Chinese

　　Is the dove, and the meaning of peace.

　　It represents the lover of you: Valentine's skin that you feel smooth, shiny hair, is a lovely little princess little prince, the other wanted to protect you, you touch the move. Dove chocolate is a wonderful experience, shooting chocolate is a challenge. The advertising creative from the Delta high advertising, commissioned by the British senior director Michael Anderson led the production. The success of this commercial film is not only creative ideas, but also technical achievements; of course, less advanced special photographic equipment and technology to help. Because before you use a special camera, you see a rapid rotation of the chocolate sea, there is no magic at all, requires a wealth of imagination Caixing. The picture is inverted milk, the process is as simple as the usual milk down fast, when the photo-sonics lens capture, in order to show the beauty of slowly rotating movement; and very impressive Dove chocolate crown images, magicalThe charm is in this Chinese Taiwan 35 mm camera, 360 grid per second under high-speed, it shows its unique charm. These special equipment and techniques have played a magical effect in the entire filming process using 50 different materials, as is to show as Dove milk chocolate product itself, high-quality texture, through the picture to convey the characteristics of that product And the visual appeal, like to eat Dove milk chocolate experience as unforgettable. Effing Foods will premiere this new TV commercial in 12 major cities in China on November 4, 20xx.

　　The TV film will be Dove milk chocolate charm and pure quality characterization was inquisitive. As its advertising language described in the "milk fragrant, silky feel" is so attractive. The unique creative and production of shooting skills, as will be the leading brand of milk chocolate with a new realm.