We have access to ads everywhere. They are showing in TV, in streets and in shops. Customers are easy to get brainwashed and have strong desire to buy products. But it is known to all that ads are over exaggerating the function and mislead customers, which is criticized by the public.
我们随处都可以接触到广告,电视、街道、商店里都有广告。顾客容易被洗脑,会有强烈愿望去购买产品。但众所周知,广告夸大了产品的功能,误导客户,这点受到公众的批评。
In the ads, pretty faces and skinny bodies can always attract customers' attention. These ads try to show the public that if they buy these products, they can look as beautiful as these attractive models. Nothing is impossible if they buy these products. Customers are willing to spend money, but when they find they are still the same after using these products, they feel being cheated.
在广告中,漂亮的脸和纤瘦的身材总是可以吸引顾客的注意力。这些广告试图向公众展示,如果他们购买这些产品,就可以看起来像这些模特一样美丽迷人。如果他们购买这些产品,没有什么是不可能的。客户愿意花钱,但当他们发现使用了这些产品却没有什么改变后,就会觉得被骗了。
The horrible thing for the ads is the value they try to implant to people's mind. The ads show the standard of a beauty is to have skinny body. So most young girls refuse to eat food and want to keep as thin as the models. But the fact is that these models' are in ill health. So we can't lose our mind when we see the ads.
广告的可怕之处在于它们试图给人们灌输的价值观。广告展示了美丽的标准是纤瘦。所以大部分年轻的女孩都拒绝进食,想要保持纤瘦的身材。但事实是,这些模特的身体是处于健康不佳的状态。所以当我们看到广告时,不能失去自己的判断。
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作文推荐 明星代言广告问题 Celebrity Endorsement ads problem【推荐】
Direction: For this part, you are allowed 30 minutes to write a short essay on the topic Celebrities as the products’ spokesmen?You should write at least 150 words following the outline given below in Chinese:
1、明星代言现象很普遍。
2、明星代言广告存在一些问题。
3、我的看法。
Celebrities as the products’ spokesmen.In the contemporary society, it is very common for celebrities, or the so-called superstars, to be spokesmen or representatives for a wide variety of products. Celebrities’ advertisements can be easily found on the Internet, televisions, newspapers, magazines and even on the walls of some buildings.
明星作为产品的代言人。在当代社会,明星或者那些所谓的超级巨星为各种各样的产品发言或者成为它们的代言人是很常见的。在互联网、电视、报纸、杂志、甚至一些建筑物的墙壁上随处可见明星广告。
There are, however, some problems for celebrities and the consumers. To begin with, before representing, a star may know nothing about the product. Thus, consumers may be misled. Even worse, for the sake of money, some stars advertise for items with low quality, even for fake commodities. In the case of Sanlu, the public image of stars involved was spoiled. Last but not least, the high income of advertising does not deserve their labor, which widens the gap between the poor and the rich.
然而,明星和消费者也存在一些问题。首先,在代言之前,明星可能对产品一无所知。因此,消费者可能会被误导。更糟糕的是,为了钱,有些明星为质量较低的产品,甚至对假冒伪劣商品做广告。以三鹿为例子,明星的公众形象是变质了的。最后但并非最不重要的,高收入的广告与他们的劳动力的价值并不相符,反而扩大了贫富差距。
From my point of view, it is high time that measures were taken to eliminate the demerits. Firstly, laws should be worked out to regulate celebrities’ advertising. Secondly, stars should be required to tell the truth to the public. Only by doing so can stars be trusted by their fans and can consumers benefit.
从我的观点来看,现在已经是让人们采取措施来消除过失的紧急时刻了。第一,应该制定法律来规范明星广告。第二,明星应该诚实面对公众。只有这样才可以让明星被他们的粉丝所信任,并且使观众获益。
大学生作文分享 The Advantage and Disadvantage of Advertisement 广告的利弊(收藏)
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the products they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.
随着信息化的发展,人们有更多的机会选择自己喜欢的商品。但是商品越多,人们在选择的时候就越困惑。因此,广告站出来帮助人们选择他们喜欢的产品。但是广告既有优点也有缺点。有些人赞成,而有些人则相反。至于我,我在中立的立场。
On the one hand, advertisements help people have a better understanding about products. Advertisements always tell people the advantages and functions of the products. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a product?
一方面,广告有助于人们更好地了解产品。广告总是告诉人们产品的优势和功能作用。通过阅读广告人们可以买到他们想要的东西。顺便说一下,广告对消费者是免费的。而且,广告也比包装盒上的说明书要有趣得多,因为广告包含各种元素,如图片,视频,情节等。难道你不觉得这是选择产品的一种好方法吗?
On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the products. As a result, they mislead consumers to buy things that are not deserved.
另一方面,有时候广告是具有诱惑性和欺骗性的。为了吸引目标客户,一些广告商为了满足修饰产品的作用,而忽视他们使用的一些肮脏措施,或者他们所带来的严重损害。广告经常夸大产品的优势和功能作用。结果,他们误导了消费者购买不值得的东西。
To sum up, advertisements have the good side and the opposite side. If we just take them as a reference, it will be good. But if we depend on them to buy things, we may suffer losses in the end.
总之,广告有好的一面也有不好的一面。如果我们只是把它们当成是参考,广告会是好的。但是如果我们依赖于它们来买东西,我们最后可能会遭受损失。
Should Ads Be Restricted? 广告应该受到限制吗?(必备)
Ads can be seen everywhere. The manufacturers spread the idea of the products to attract more people to purchase. Indeed, if the ads are well planned and catches the public’s attention, then naturally the products will be sold out. But the ads should be based on the original value.
广告无处不在,厂商传播产品的理念来吸引更多人购买。事实上,如果广告做得好,就可以吸引了公众的注意力,然后产品自然就会卖完。但是广告应该基于原价值。
Every ad tries to implant some idea to the customers. The value behind these ads need to be positive and lead people have the right attitude to life. But some ads exaggerate the faces and implant wrong ideas to the public. For example, the medicine about lose weight. The ads show to the public that only skinny girls can be beautiful and attract the boy’s attention. This is really the wrong idea to show beauty, especially for the teenagers. They are young and are easy to be misled by these terrible ideas.
每个广告都试图植入一些想法传输给客户,这些广告背后的价值得是积极的,引导人们有正确的生活态度。但是有些广告夸大了外表,植入错误的想法。例如,减肥药。广告向大众宣传,只有瘦的女孩才是漂亮的,才能够吸引男孩的注意力。这展示美丽的概念是错误的,尤其是青少年,他们年轻,很容易被这些可怕的想法误导。
Those ads should be restricted, if they contain the wrong idea or show the improper pictures, such as violence, which brings negative information to the teenagers. The good ads should spread positive sides to the public and lead people treat life right.
那些如果包含错误的理念或者显示不当的画面,如暴力,给青少年带来了负面信息的广告应该受到限制。好的广告应该向公众传播积极的方向,引导人们正确对待生活。
作文推荐 人脑和电脑的不同(考研英语作文)(收藏)
要求写一篇关于电脑和人脑差别的文章:
The Difference between a Brain and a Computer
he difference between a brain and a computer can be expressed in a single word: complexity.
Even the most complicated computer man has yet built can't compare in intricacy with the brain. Computer switches and comportents number in the thousands rather than in the billions.What's more, the computer switch is just an on-off device,whereas the brain cell is itself possessed of a tremendously complex inner structure.
Can a computer think? That depends on what you mean by"think". If solving a mathematical problem is"thinking',then a computer can"think'and do so much faster than a man. Of course, most mathematical problems can be solved quite mechanically by repeating certain straightforward processes over and over again. Even the simple computers of today can be geared for that.
Surely, though, if a computer can be made complex enough, it can be as creative as we are. If it could be made as complex as a human brain, it could be the equivalent of a human brain and do whatever a human brain can do.
But how long will it take to build a computer complex enough to duplicate the human brain? Perhaps not as long as some think. Long before we approach a computer as complex as our brain, we will perhaps build a computer that is at least complex enough to design another computer more complex than itself. This more complex computer could design one still more complex and so on and so on and so on.
In other words, once we pass a certain critical point, the computers take over and there is a"complexity explosion". In a very short time thereafter, computers may exist that not only duplicate the human brain--but far surpass it.
作文推荐 The Attractive Girl 有魅力的女孩(收藏)
The standard of beauty in Chinais believed to be the person who has the white skin and big eyes, because people are affected by the commercial ads. So many girls dress well and buy a lot of cosmetics to make them look beautiful and attractive. I have seen so many beautiful girls but only the one who is funny that can attract my attention.
在中国美的标准被认为是那些拥有白皮肤、大眼睛的人,因为大家都受到商业广告的影响。所以女孩子们都穿得很漂亮,买很多化妆品让自己看起来很漂亮,有吸引力。我见过很多漂亮的女孩,但是只有那些有趣的女孩才能够吸引我的注意。
The charm of a person is not from appearance, but from inside. I met a person when I joined my friend’s party. The girl was playing cards, whileother girls played tricks and made the boys feel embarrassed. Then the girl laughed and put her cards on the table and asked to play other games as it was so boring. What she did made the boys set free from the awkward situation. I admired her so much and made friends with her. Later I found that her life was so excellent. Though she did not make up often, she dressed neatly, and her room was tidy. When I asked her question about the brands, she could offer me some advice. Bur she never showed off it.
一个人的魅力不是来自外表,而是来自内在美。在我参加一个朋友的聚会时,我遇到过一个女孩。那个女孩当时在打牌,其他女孩则在捉弄人,旁边的男孩们感到很尴尬。女孩笑了笑,把她的牌放到了桌上,说玩其他的游戏,因为这个游戏太无聊了。她的所作所为让男孩们从尴尬的局面中解脱出来。我很钦佩她,所以和她交了朋友。后来我发现,她是非常优秀的,虽然她不常化妆,但是她衣着整齐,房间也很整洁。当我向她资询牌子问题的时候,她也会给我一些建议。但是她从不炫耀。
The girl was full of charm to me, and I learned a lot from her.
这个女孩对我来说是充满魅力的,我从她身上学到了很多东西。